Frequently Asked Questions

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created = 1563958132, expire = 0, headers = '', serialized = 1 WHERE cid = 'links:primary-links:tree-data:a3c5ff920ded5383a9d554c204306d4f' in /srv/www/projekte/www.radeberger-gruppe.de/includes/cache.inc on line 112.
  • user warning: UPDATE command denied to user 'rbggrp_de'@'localhost' for table 'cache_menu' query: UPDATE cache_menu SET data = 'links:primary-links:tree-data:a3c5ff920ded5383a9d554c204306d4f', created = 1563958132, expire = 0, headers = '', serialized = 0 WHERE cid = 'links:primary-links:page-cid:node/1534:1' in /srv/www/projekte/www.radeberger-gruppe.de/includes/cache.inc on line 112.
  • user warning: UPDATE command denied to user 'rbggrp_de'@'localhost' for table 'cache_menu' query: UPDATE cache_menu SET data = 'links:menu-footer-links:tree-data:dfa167b8a0457443b93bd7d4180aa03a', created = 1563958132, expire = 0, headers = '', serialized = 0 WHERE cid = 'links:menu-footer-links:page-cid:node/1534:1' in /srv/www/projekte/www.radeberger-gruppe.de/includes/cache.inc on line 112.
  • Does the Radeberger Gruppe work to a motto or guideline?

Our motto is derived from our commercial logo: "Living German beer culture". This is not only our motto and guideline, but also a pledge to which every single one of our employees renews his or her commitment daily...

  • The Radeberger Gruppe has incorporated the phrase "German beer culture" into its logo: what does that actually mean?

The Radeberger Gruppe hasn't merely incorporated German beer culture into its name: instead, we actively live German beer culture with a great deal of dedication and passion, in all its variety, vitality and regionality, and we do so day in, day out. We live it in every customer dialogue, in every negotiation, and in every decision we make. We are committed to preserving the fantastic variety of the German beer market, cultivate our broad brand portfolio intensively and continue to develop German beer culture proactively. We do this through our commitment to long-established traditions, through our goal-orientated, strategic development of existing and learned concepts and even, sometimes, by purposely exceeding established boundaries...

You can find more on the exciting and multifaceted topic of "German beer culture" here...

  • Which sites make up the Radeberger Gruppe?

The Radeberger Gruppe has 14 brewing sites and two soft drink production sites. An overview of these sites, together with short profiles of these subsidiaries of the Radeberger Gruppe in Radeberg, Freiberg, Leipzig, Ur-Krostitz, Berlin, the Allgaeu, Jever, Rostock, Duesseldorf, Cologne, Dortmund, Frankfurt, Nuremberg, Stuttgart, Selters an der Lahn and Ostheim vor der Rhoen can be found here...

  • Where is the heart of the Radeberger Gruppe? And where is its home?

The Radeberger Gruppe has its roots in the former Binding AG, which is headquartered in Frankfurt. So Frankfurt is its home. Its heart, however, is in the regions - in every site with which it is active in the regional and national markets: in Saxony, in North Rhine-Westphalia, in Hesse, on the Mecklenburg-Vorpommern coast, in Frisia, in Franken in the Allgaeu, and, of course, in the Laendle...

  • Why doesn't the Radeberger Gruppe publish sales figures for the brands and sites?

The Radeberger Gruppe is a privately-controlled business which is not subject to a duty to publish. We therefore publish just a few select figures. Since the beginning of 2007, we no longer publish individual trading results for our brands and sites. This enables us to protect our business "privacy" and to restrict ourselves to a purely hectolitre-orientated dialogue within the brewery sector and its observers.

  • Why does the Radeberger Gruppe have such a strong interest in leading the German beer market?

The Radeberger Gruppe is a strategic division of the Oetker Gruppe. Part of the Oetker Gruppe company philosophy involves being among the market leaders in a field of activity wherever possible: it is precisely in the intensely competitive German beer market that this requirement is heightened. Our goal is to be able to work and shape the market in a sustainable way, to maintain and increase competitiveness, to provide our employees with long-term job security - in short, to be a driving force in the market rather than one of the driven. The Radeberger Gruppe therefore leverages its strategies to retain and to enhance its leadership of the German beer market.

  • Why does the Radeberger Gruppe want to buy yet more breweries?

The German beer market is declining. While it is possible for breweries to grow organically in this intensely competitive climate, their growth potential is limited. The Radeberger Gruppe is, therefore, planning growth on two fronts: organically through its brands, and through the targeted, tailored acquisition of competitors and strong brands.

  • Radeberger only buys breweries to close them down, doesn't it?

The Radeberger Gruppe considers itself as the "keeper of German beer culture". As such, it buys breweries with the overriding intention of retaining and perpetuating their brands and histories, rather than with the intention of closing them. Of course, mistakes have been made in the past. During Binding AG's formative years, for example, when the market was in upheaval, various breweries were purchased and then resold or even closed. We have, however, learned from these mistakes.

We cannot, obviously, rule out the possibility that certain beer brands may have to be discontinued in the future or that the justification of some sites may have to be reconsidered: no brewery or brewery group can promise that in a German beer market currently undergoing a significant consolidation process. We do, however, feel bound by our commitment to "German beer culture" - also, and particularly, with regard to the acquisition of breweries.

  • The Radeberger Gruppe also has mineral water in its portfolio: does that fit in with "German beer culture"?

Our Selters mineral water - which has, indeed, become virtually synonymous with upmarket water consumption and popular soft drinks from our PepsiCo partnership enhance our beer portfolio perfectly and enable us, for instance, to offer the catering trade both a broad and varied beer portfolio and one of Germany's best-known brands of water and the popular soft drink Bionade, all from one supplier. Our beers and our soft drinks thus complement one another perfectly. Thus the mineral water and other popular soft drinks, which may appear to be isolated among the brewery sites, have become a central anchor point in our product range.

  • The Radeberger Gruppe belongs to the Oetker Gruppe, doesn't it? Where can I find information on that?

All information on the Oetker Gruppe, which is headquartered in Bielefeld, can be found on the Oetker Gruppe website.

  • The Radeberger Gruppe doesn't wish to become a large concern, does it? It's already very big, though.

The Radeberger Gruppe is privately run: it's not listed on the stock exchange and doesn't use the structures and hierarchies typical of large concerns. Instead, it's a group of companies which, while they are indeed managed centrally and efficiently in certain administrative areas, operate as independent units in the market. We, therefore, set great store by being a private commercial group - also in our company positioning, presentation and philosophy - and not some big, anonymously-led concern

  • Why is the Radeberger Gruppe no longer present at trade fairs such as the Internorga?

Anyone wishing to be successful on the beer market must stick closely to their customers and know what they want. As market leader, the Radeberger Gruppe has, therefore, decided to further intensify its public relations with these marketing intermediaries and associates in the future. It will do this through involvement in regular national and/or regional customer events at which the Radeberger Gruppe can present its broad portfolio, or individual brands thereof, in an exclusive, brand-related manner and in the appropriate ambience. As part of this shift of focus, the Radeberger Gruppe has also examined its trade fair involvement - such as its presence at the Internorga exhibition in Hamburg - and has decided to pull out of the Hamburg fair. This withdrawal is not a decision AGAINST appearing at trade fairs; instead, it's a decision IN FAVOUR OF a more individual, more exclusive and more comprehensive way of addressing customers.

  • With takeovers, there are always winners and losers: who, then, was the loser in the takeover of Brau und Brunnen AG by the Radeberger Gruppe?

The Radeberger Gruppe has integrated Brau & Brunnen AG. While this was a difficult and gruelling process for all involved, there were neither winners nor losers. The objective was to merge two major competitors to form one German market leader, the Radeberger Gruppe, rather than to subordinate the company which was taken over. And it has worked out well: the Radeberger Gruppe now operates in the market as a single entity.

  • The Radeberger Gruppe is participating in the Bier bewusst geniessen [Use your beer sense] campaign: surely that's not compatible with its commercial interests?

The Bier bewusst geniessen [Use your beer sense] campaign calls on consumers to adopt a measured, sensible attitude to enjoying our products and warns drivers against the consumption of alcoholic drinks. As a commercial company and above all in our adopted role as keeper of German beer culture, we were able to subscribe to this message emphatically and without hesitation
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We also want to be able to supply the many beer-lovers in Germany and in our export regions freely and yet, naturally, in a responsible manner. In this regard we have not the slightest interest in calling for, trivialising or encouraging excessive consumption of beer. We are, therefore, consistent in our disapproval of "all-you-can-drink" flat-rate parties and other events which encourage excessive alcohol consumption and we are attempting - through the integration of the "Don't drink and drive" and Bier bewusst geniessen [Use your beer sense] campaign logos into our labelling and poster advertising - to shoulder our share of the responsibility borne jointly by manufacturers of alcoholic beverages and the catering and retail trades. Participation in the campaign is, therefore, not only highly compatible with our commercial goals - instead, it is simply commensurate with the consistent implementation of our claim to market leadership.