The Radeberger Gruppe’s success is not just limited to the domestic beer market. Germany’s biggest brewery group also has its eye on the global beer market, which shows an average growth of nearly three percent per year and thus increasingly fuels the group’s international commitment. The export business of the Radeberger Gruppe mainly focuses on the five beer markets with robust growth: USA, Canada, Spain, Italy, and Russia. However, the German market leader also exports its unique beers to other countries. Currently, beers from the Radeberger Gruppe are sold in more than 60 countries around the globe - a number that keeps on rising.
The Radeberger Gruppe uses either importers or its own distribution companies in strategic foreign markets. In the United States and in Italy, the subsidiaries Radeberger Gruppe USA and Radeberger Gruppe Italia are pushing the sale of the international brands in their home markets.
The coordination of international activities is carried out by the Radeberger Gruppe’s Export Division, located at the corporate headquarters in Frankfurt. In addition, the Tucher brewery, Allgäuer Brauhaus, and Bionade from Ostheim vor der Rhön have their own export departments.